Our Pillars.
At 3rd Rail, we simplify business practice around three pillars:
1) Product Development 2) Marketing Activation 3) Strategic Partnerships
At 3rd Rail, a business must have a product, a place for the product to live (a market), a way to let people know where the product lives (marketing) and convincing people to buy the product (sales). These activities will be executed when the right team is in place. When the right team is in place, a successful business can be built.
At 3rd Rail, we partner with entrepreneurs to develop their products, turn their ideas into tangible assets that can be placed on the market. We use various forms of media to communicate product value and engage with consumers, eventually turning them into customers. And we look for opportunities with other businesses, communicate our entrepreneurs’ business value and form partnerships that produce growth.